Tourism
6.1M Visitors
In 2024, with 5% For Christian Pilgrimages
16,000+ Sites
Archaeological Landmarks, 7 UNESCO-listed
Dedicated to Religious and Spiritual Heritage
EXPERIENCE A LAND OF HISTORY, FAITH, AND HOSPITALITY
Overview of Jordan’s Tourism Sector
With 6.1 million visitors in 2024 and booming faith, heritage, and wellness tourism, Jordan is primed for new investments in hotels, resorts, and immersive travel experiences.
Jordan’s tourism sector holds a unique competitive edge at the crossroads of history, spirituality, and natural beauty all within a compact, secure, and accessible destination. What sets Jordan apart is the unparalleled diversity it offers: world-renowned archaeological wonders like Petra, religious landmarks such as the Baptism Site of Jesus Christ, and adventure tourism through the Mars-like landscapes of Wadi Rum. Coupled with year-round sunshine, high levels of visitor safety, and a government committed to sustainable tourism development, Jordan delivers a rich, authentic experience that few countries can match all within a one-week journey.
Why Jordan for Your Tourism Investment ?
Growing Visitor Numbers
6.1 million visitors in 2024, with numbers steadily increasing year-on-year
Faith And Heritage Appeal
with over 16,000 archaeological sites including 7 UNESCO-listed and 34 unique locations for faith tourism, (5%) of 2024 visitors came for Christian pilgrimage, including to the Baptism Site of Jesus Christ (Bethany Beyond the Jordan) and Mount Nebo
Global Relevance
Each year, 330 million visit religious sites and Jordan claims a growing share
Medical Tourism Hub
Over 195,000 medical tourists sought treatment in Jordan in 2023
Global Accessibility
Jordan is well-connected through a wide network of international airlines, including multiple low-cost carriers
Cinematic Appeal
Jordan’s landscapes, featured in blockbusters like The Martian and Indiana Jones, boost film tourism and adventure travel
Key Sub-Sectors
Eco & Adventure
Religion & Faith
Leisure & Wellness
Conferences & Events (MICE)
Medical Tourism
Why Jordan for Your Next Investment (At a Glance)
A Competitive Tax System:
Corporate tax rates as low as 5%, with 0% tax on exported services within key development zones.
Attractive Incentives to Drive Business Growth:
Customized incentives for high-impact projects, including those generating employment or located in rural areas.
A Diverse Mix of Sectors Powering Trade & Exports:
Over USD 12.6 billion in exports to more than 140 countries, led by chemicals, textiles, and machinery.
Key Sectors Driving Growth & High Returns on Investment:
Strong performance across ICT, tourism, healthcare, manufacturing, finance, and other strategic industries.
A Strategic Hub Connecting Asia, Europe, and Africa:
12 strategic access points, 3 international airports, and 7 land borders—within 3-5 hours of major regional and European hubs.
Access to Global Economies & 1.4 Billion Consumers via Free Trade Agreements:
9 active trade agreements, providing access to over 1.4 billion consumers worldwide.
A Pro-Business Legal & Regulatory Environment:
Legal reforms ensure equal rights for foreign investors, land ownership opportunities, and streamlined business procedures.
A Safe and Peaceful Harbor in the MENA Region
- Consistently ranked among the safest countries in MENA, with high global scores in peace, law, and order.
Cost-Efficient Operations with Globally Competitive Pricing
Lower cost of living and an average monthly wage of USD 599—offering a smart and scalable operating environment.
What our partners say
Investor Testimonials
Insight Tables
High-Potential Investment Opportunities
Jordan offers outstanding investment opportunities across key tourism subsectors:
LUXURY RESORT NEAR FAITH SITES
Establish a high-end resort near Mount Nebo and Bethany Beyond the Jordan, catering to faith-based travelers and the regional luxury market.
ECO-LODGE TRAIL ACROSS JORDAN
Create an eco-lodge network connecting Ajloun Forest Reserve, Dana Biosphere, and Wadi Rum — forming a sustainable adventure trail for eco-tourists.
IMMERSIVE AR/VR HERITAGE EXPERIENCES
Launch digital tourism platforms offering AR/VR historical tours to elevate cultural engagement and attract tech-savvy travelers.
MEDICAL & WELLNESS TOURISM AT THE DEAD SEA
Invest in wellness retreats and medical tourism centers near the Dead Sea and Amman, leveraging Jordan’s natural healing assets.
CRUISE TOURISM INFRASTRUCTURE IN AQABA
Develop port-based facilities and experiences to position Aqaba as a premier cruise tourism hub on the Red Sea.
